From the Journal
Nine Minutes
She was still deciding what kind of woman she was. That was six, maybe seven years ago. These days she's dressed in nine minutes —...
Every Modest Dresser Already Has a Capsule Wardrobe
The capsule wardrobe trend is trying to teach people something that modest dressers already know: more clothes doesn't mean more options. The modest dresser didn't...
Why We Retire Every Design
When the units run out, the design is gone. Not as a trick — as a principle. We make a limited number of each piece,...
What Your Abaya Needs to Do
You don't need a story about the abaya. You need to know if it will work. Here are the seven functional requirements — and why...
Against Empowerment
"Empowerment" in fashion marketing is a shortcut that replaces specific claims — which can be verified — with vague emotional ones that can't. The woman...
Dressing Between Two Worlds
There are rooms in most Muslim women's lives where the clothes are the same. And rooms where the math is more complicated. The women who...